At Westrade we know our events hit the target time and time again and when approached with the right right strategy can be one of the most rewarding forms of marketing. Whether you’re an exhibitor, a sponsor or a delegate, our events continue to deliver an unrivalled return on your investment.
Events are arguably the most intimate experience of your brand and provide a fantastic way to communicate your points of differentiation. With so much digital noise, companies acknowledge the importance of face-to-face interaction and giving ‘real time’ networking the attention it deserves. On the phone, you’re just another voice: in person you become someone that they know, recognize and want to connect with. Furthermore, those that don’t commit to a deal in person will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.
Events are incredibly influential in getting buyers over the line – 95% of consumers say attending an event makes them more likely to buy the product being promoted. According to the Simmons Market Research Bureau, almost half of attendees make purchases at trade shows. What’s more, face-to-face meetings have been proven to be the most effective way to strengthen relationships with both prospective and current customers. It’s pretty rare for customers to commit to large deals over email or a phone call yet trade shows are often a place where customers will approach you with their long term plans and big orders – orders that can be incredibly lucrative for you as an exhibitor.
When your business attends a major industry event, it puts itself at the centre of the action. Trade shows are the perfect platform for businesses to announce and display their latest innovations and developments. This means you get a chance to look at your competitors’ cutting-edge developments as well as maybe taking centre stage to announce a few of your own. Why not also send your technical staff to trade shows and let them attend presentations that keep you up to date with new technologies, techniques and industry trends? After all, keep your customers close and your competitors closer.
Consumers continue to openly align their allegiance to brands who market at live events and actively reach out to them to achieve a two-way engagement. A brand’s presence at a live event, such as an exhibition, undoubtedly has a positive effect on their perception of that brand What’s more, If you can design an exhibition stand that attracts the right type of attention, a single exhibition can be all it takes to change your brand from up and coming to established industry leader.
Every single person at an exhibition can be viewed as potential customer of your offering. Exhibitions put your potential and existing customers all in one place, all at the same time and provide an incredible opportunity to source new avenues of business. Shows have a defined audience profile and deliver immediate access to a targeted buying group: 91% of all trade show attendees (https://money.howstuffworks.com/trade-show1.htm) claim that shows are ‘extremely useful’ to their product and service sourcing efforts. If you’re exhibiting at a show with tens of thousands of attendees, you can expect a return of over 200 visitors per day.